Your book is written, now make sure the world knows about it. Press kit materials writing for strategic communication. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. As the name suggests, a press kits main function is for press outreach, when promoting singles, albums, tours, etc. If you choose to create an electronic press kit, please keep all information including brochures and data sheets in a word document format versus a hard copy pdf so it is easier for a journalist or.
Putting together a digital press kit and would love to see examples of best in class press kits. The new york times bestselling historical fiction series i survived tells the stories of iconic eventsfrom the revolutionary war to the sinking of the titanic to the september 11 terrorist attacksthrough the eyes of a young witness. Press kits are often distributed to announce a release or for a news conference. If you have more than one book, then create a different press kit for each book, within the parent press kit folder. Youll get 15 media kit templates and assorted photo templates. Just be aware that the press release is the only timesensitive thing in your author media kit so we suggest including one. A mmeber of the order of canada, he lives in mississauga, ontario just outside toronto. Create a designated folder on your hard drive and call it press kit. Call or submit the form below for your free authors submission kit 8002046099. Include your name, address, phone, and email address, and website.
It also includes the books price, page count, isbn number, and your contact information. Robinson is an independent author of memoir, autobiography, biography and fiction all of which are based upon life. The good news is media kits are very easy to put together, and they can save you a lot of time when it comes to marketing your books. Press kits arent just for large, highprofile businesses. I included what i found, after researching press kits for different. Authors, you need one for each book you release, and sometimes for a full series when youve released all the books in that series.
A press kit is a promotional resource companies use to communicate important facts to journalists. If you have more than one book, then create a different press kit. Self publishing author kit to create your own books. Choose a portion of the first chapter, or a sample from your best chapter. Whether you need a press kit for that next gig, or a marketing packet for an upcoming trade show, we can develop and design a greatlooking press kit to meet your specific business needs. It is essentially a company resume for the press to use when writing about your company. With over 30 million copies in print, these books are as engaging to young readers as they are indispensable tools for educators and. Get the best deals on collectible vehicle press kits when you shop the largest online selection at.
A press kit is the official document representing your film, which would be sent to, well, the press or any institute interested in featuring or presenting your film. Though born into a loving family she eventually suffered war and abuse and subsequently married and moved. No matter what you call them you will find what you need in pitchkits. So to appeal to media and thought leaders alike, you are going to need to tell them why your book matters to them and their audience. The 8 things that should be in every bands electronic. After launching my social media and online book campaigns, i decided to. The purpose is to provide detailed information about a company in one location. A press kit is a presentation of your companys products and services in a hard copy or electronic format. If youve received free media coverage before, you can include a sheet that details those media outlets. Jul 19, 2016 a band can get tons of mileage out of a good press kit, or epk electronic press kit. When it comes to making press kits for bands, keeping it professional really does matter.
A press kit, often referred to as a media kit in business environments, is a prepackaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for. A press kit is essentially an easy way to share your information and your books information with a media outlet. Our creative team here at is wellversed in creating eyepopping electronic and traditional press kits for branding purposes. Over 400 readymade marketing kits that are printed to order with your logo and graphic. I adore a good love story especially a firstlove story, but im not much of a romantic. Our press kits pull in content and data fan demographics, fan growth, heatmaps, attendance at shows, etc from our website artist input, the social nets, email lists, etc, and give control to the artist about which parts they want to share, allowing them to create multiple versions of the rpk to send to different audiences depending on what. It is by no means comprehensive nor even critical to your success. Traditionally, press kits were provided in paper form, usually in a branded folder of some sort. Many authors have no idea what these are or how to use them. Author book electronic press kit empire publishing.
There are a few essentials, but some elements could vary. Feel free to copy or adapt any of this for marketing your own books. Reviews from a major publication variety, the hollywood reporter, even sites like the av club are incredibly hard to get, and typically reserved. Why having a media kit could increase your press coverage. If youre wondering exactly what you should you put in it, here are a few items that are very beneficial to any press kit for bands and musicians. Once youve sent out a few of your newly designed press kits, be sure to follow up. The 8 things that should be in every bands electronic press kit. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. You can distribute press kits to help support press releases in person, via email, or as. You can angle it so that your book release becomes something the press wants to cover.
What they are, why you need one, and how to use it to control your branding. Choose a chapter that reflects what the book is about. Rebecca costa is an acclaimed american sociobiologist, author, and host of the syndicated weekly news program, the costa report. My female lead characters save themselves in the end. The toptier media may only consist of five to ten outlets, but theyll be the most important. The first element to include in your epk is your bio. London free press calls sleep a pageturner bound to please. Reviews from a major publication variety, the hollywood. Press kits spitzer end of mission press kit posted jan. Usually one page long, the press release describes the book and the angle youre pitching in two or three paragraphs.
An author press kit is a package of information about a particular writer. Whatever your size or line of business, whether you are a startup entrepreneur, a franchise, a broker or a. You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send. How to create a professional press kit in 8 easy steps writers.
Why you need a media kit for your book and a sixstep guide to. It should be targetspecific and include all of the relevant information that both readers and book buyers need. A full sample chapter to your book that includes links to buy a complete copy on amazon or wherever else you are selling it online. In this video i talk about an oftenoverlooked marketing toolpress kits. We represent all types of creative works and authors. A press kit, often referred to as a media kit in business environments, is a prepackaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use.
Nothing says youre serious about getting the job like a good oldfashioned phone call. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an. Sample press kits, online press kits, electronic press kits. Your author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. In many cases, public relations specialists write bios and put together press kits, while some people or. Return to book promotion tips printmobilefriendly version. You never get a second chance at a first impression. The press kit puts a face to your soap and cosmetic business. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual.
A press kit is a way for you to sell your music by providing information and samples in a succinct packet. Before i go into the specific structure, i want to stress that there isnt one correct way to make a press kit. If you only have a few samples, create a tiered press kit mailing. Although press releases vary a bit, it contains these basic elements. Media kits indicate that you are a serious author with a book that. I dont believe in onetrueloves or meanttobes, and ill take an thoughtprovoking ending over a happilyeverafter any time. Its intention is to provide information that will make your book run smoothly and easily. Write a compelling headline for the press release, and use blurbs liberally, as well as short excerpts from the book. See more ideas about media kit, author and press kit.
Sawyer has been interviewed over 350 times on radio, over 350 times on television, and countless times in print. How to make a press kit plus a free press kit template. The following comes from the publicity package for my book, half a man. Its also a professional way to grab the attention of potential wholesale customers.
Press kits or media kits are packages or website pages that contain promotional materials and resources for editors and reporters. In the old days, you would have to print a physical copy, and some still do that today, but the majority or festivals would be fine with a digital press kit. Marketing, entrepreneur the ingredients of a press kit. We have formed a partnership with cision to distribute our clients press releases to the world because, simply put, cision is the best there is when it comes to results their premium package deliver. A press kit refers to the promotional materials that are distributed to the press to generate publicity for a person or business. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. An effective press kit is a onepage, doublesided document containing contact information and details about your business, events, products, or promotions. Portfolios, also known as press kits, media mailers, sales kits or presentation cases. Go to the online press kit scholastic reads podcast an awardwinning podcast about the joy and power of reading, the books scholastic publishes for children and young adults, and the authors, editors, and stories behind them.
I thought michael hyatt did a particularly good job and ive included a number of elements from his media kit on my own page, including a list of contents at the top, hash tag suggestions for social media, a note to. But dont send media coverage from a direct competitor or. Ive been collecting the postits from my book signings ever since the first one in 2012. Whatever your size or line of business, whether you are a startup entrepreneur, a franchise, a broker or a large commercial company. Feb 05, 2016 in this video i talk about an oftenoverlooked marketing toolpress kits.
Although a press kit delivers more information than a press release, the overall goal is similar. Consider your press release to be a onepage pitch of everything in your press kit. Press kit development a professionally created press kit can make all the difference in that first impression with your potential customers or vendors. For books that arent enrolled in select, publicists tend to include a pdf. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet.
I was the new kid eight times and i still never figured out how to be the cool new kid. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition. A press release is usually fairly short, 300500 words and is ideally one page, two tops. How to write a bio for a press kit pen and the pad. She is an awardwinning expert in adaptive strategies for. How to write a press release for a book the happy self. This area is designed to help you build a better manuscript and in turn a better book. When youre launching and marketing your book it can be essential to get attention from the media. The main purpose of a media kit is to present yourself and your book as concisely. Mar 22, 2011 when youre launching and marketing your book it can be essential to get attention from the media. Robinson is an independent author of memoir, autobiography, biography and fiction all of which are based upon life experiences.
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